Privacy Policy

Please read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and how to contact us and supervisory authorities if you have a complaint.

If you are a Alia Software client or user or you are visiting either of our websites, this policy applies to you.

When you interact with Alia Software Inc. (“Alia”, “us” or “we”), we are collecting personal information about you. In some cases, we may also receive personal information about you from third parties, including, but not limited to Shopify.

Who are Alia?

Alia Software is an interactive popup app built exclusively for Shopify that helps customers grow subscriber lists and increase conversions through engaging popups. The app automatically optimizes itself using AI-powered A/B testing and smart triggering to show popups using data-driven timing to increase opt-ins. It offers custom, brand-aligned templates, advanced targeting, zero-party data collection, and an extensive analytics dashboard, all backed by seamless Shopify integration and setup. It forms part of the Dotdigital Group which collects, uses and is responsible for certain personal information about you. Please see Appendix 1 for the list of legal entities falling within the Dotdigital Group.

Personal Information You Provide

We may collect the following personal information you provide in connection with our Service:

Contract Data. If your company enters into a contractual relationship with us, we may collect your name, email address, phone number, customer name and address, and information about how you heard about us. Such data may be provided to us by a third party.
Communications. When you contact us through any method of communications, including through one of our website “Contact Us”, “Chat” or “Support” functions or you request a demo of the Alia platform, we may collect your name, email address, mailing address, phone number, company/company URL, account ID, type of inquiry, or any other personal information you choose to provide to us, such as how many contacts you have/your company has, which products interest you, what platform is currently being used, and meeting dates and times.
Newsletter, Marketing Emails, and Blog. If you sign up to receive news or alerts from us, or subscribe to our blog, we may collect your email and applicable interests and communication preferences.
Events, Surveys, Feedback and Promotions (including Contests, Sweepstakes, Webinars, and Training Sessions). If you fill out any forms or otherwise provide your information to us in connection with Alia events, surveys, or other promotional events (including contests, sweepstakes, webinars, and trainings), as well as when you provide feedback to us, we may collect your contact information (such as your name, email, and phone number), your organization company, your job title, the office address and any other information you provide to us.
Form Data. You may fill out a form on a website from a client. When you fill out that form certain details may be provided to us that includes your name, email address and/or phone number.

Personal Information Automatically Collected

When you browse our websites, use the Alia Software platform or interact with an email we send to you, we may collect certain personal information automatically when you visit, interact with, or use our Service. This may include details of your operating system, location, IP address, browser ID, browsing activity, and other information about how you interacted with Alia’s services. We may collect this information as part of log files and through cookies or other tracking technologies. We use this information to help improve the website, security purposes or to monitor the performance of our campaigns.

Personal Information from Other Sources and Third Parties

Alia maintains presence on social media platforms including Facebook, X, and Instagram. Your interactions with these platforms are governed by the privacy policies of the companies that provide them.

Information from elsewhere

Alia may also obtain personal information from third parties, which we may combine with personal information we collect either automatically or directly from an individual. Examples of the information we may receive from other sources include device information (e.g. IP address and browser), location, behavioural data and demographic information. We may use this information, alone or combined with other information described above, to develop or provide more relevant platform features or services (e.g. provide more relevant marketing and content to you).

We may receive personal information from the following third parties:

Social Media: When an individual interacts with us through various social media networks, such as when someone “Likes” us on Facebook or follows us or shares our content on Facebook, Twitter, Instagram or other social networks through, for example, the social media buttons embedded into our website, we may receive some information about individuals that they permit the social network to share with third parties. The data we receive is dependent upon an individual’s privacy settings with the social network. Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services.
Service Providers: Our service providers that perform services solely on our behalf, such as chat services, payout processing, and marketing providers, collect personal information and often share some or all of this information with us.

2. How We Use Your Personal Information

We use and disclose personal information to:

Fulfill our contractual obligations, to deliver the Services you have requested, including facilitating your messages to other users or groups and for account and contract management (including customer support);
Communicate with individuals, including via email, text message, social media and/or telephone;
Review our business performance;
Market and sell our Services to individuals, including through email, direct mail, phone, video call, text message, or through other forms of communications platforms;
Administer, improve and personalize our Services, including by recognizing an individual and remembering their information when they return to our Services and analyzing our client-base;
Conduct market research;
Opportunity tracking, conversion and lead generation;
Test, enhance, update and monitor the Services, or diagnose or fix technology problems;
Help maintain the safety, security and integrity of our property and Services, technology assets and business;
Enforce our Terms of Service, resolve disputes, carry out our obligations under the contract or applicable law;
Prevent, investigate or provide notice of fraud or unlawful or criminal activity;
Process and deliver contest and sweepstakes entry and awards; and
Comply with legal obligations.

When using Alia Software, you may import contact or other personal information you have collected into our system. We have no direct relationship with your contacts or any person other than you, and for that reason, you are responsible for making sure you have the appropriate permission to process information about those individuals.

We may also share, transmit, disclose, grant access to, make available, and provide personal information with and to third parties, as described below.

Service Providers: We share personal information with third party contractors and service providers, that are subject to reasonable confidentiality terms, and which may include processing payments, providing web hosting and maintenance services, technology support providers, email and messaging communications providers, analytics providers, data storage providers, and web and video hosting providers and developers. Any such service providers will be subject to confidentiality provisions, and be bound to only process the data on our behalf and under our instructions, unless such service providers act as their own controllers (e.g., in the case we seek advice from lawyers and tax consultants).
Advertising Partners: We may share certain personal information (including information collected through cookies) with our advertising service providers and vendors in order to advertise our Services to you. For more information on how we collect and share this information, please see the Online Advertising section of this Privacy Notice.
Corporate Transaction: We may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, change of control or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Notice.
Legal Obligations and Rights: We may disclose personal information to third parties, such as legal advisors and law enforcement agencies, regulators, other authorities and other third parties for legal reasons if we reasonably believe that such action is necessary: in connection with the establishment, exercise, or defense of legal claims; to comply with laws or to respond to lawful requests and legal process; to protect our rights and property and the rights, personal safety and property of others, including to enforce our agreements and policies; to detect, suppress, or prevent fraud; or as otherwise required by applicable law.
With Your Consent: We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction. For example, with an individual’s consent or direction we may post their testimonial on our website or service-related publications.

4. Control Over Your Information

Email Communications. From time to time, we may send you emails regarding updates to our Services, products or services, notices about our organization, or information about products/services we offer that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related communications (e.g., account verification, confirmations of transactions, technical or legal notices).
Messaging Platforms. We may use personal information we collect to communicate with you via messaging platforms, including to market to you or offer you information and updates on products or services we think you may be interested in. We may obtain your consent where required by applicable law. You can unsubscribe from these messages at any time by replying STOP in one of our messages.
SMS Text Messaging. We may use or our clients may use personal information to communicate with you via text message, including (with your consent) to market to you or offer you information and updates on products or services we think you may be interested in. You can unsubscribe from marketing text messages at any time by replying STOP or clicking the unsubscribe link (where available) in one of our messages.

5. Privacy Rights

In accordance with applicable privacy law and the jurisdiction in which you reside, you may be able to exercise some or all of the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

Right of access and portability. You may have the right to obtain access to the personal information we have collected about you and, where required by law, the right to obtain a copy of the personal information.
Right to correction. You may have the right to require us to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Right to deletion. You may have the right to request the deletion of your personal information, subject to certain exceptions.
Right to opt-out. You may have the right to opt-out of certain processing activities. For example, you may have the right to opt-out of the use of your personal information for targeted advertising purposes, or the “sale” of your personal information to third parties in certain contexts. You may also have the right to direct us not to use automated decision-making or profiling for certain purposes. Please note that depending on the nature and scope of your request, we may not be in a position to continue providing our services to you. We will, in such circumstances, notify you and obtain your confirmation before processing your request.
Right to exercise control over sensitive personal information. You may have the right to exercise control over our collection and processing of certain sensitive personal information.

To exercise your rights please contact us at help@alialearn.com.

Before processing your request, we will need to verify your identity and confirm you are a resident of a jurisdiction that offers such right(s). To verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you. In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.

7. Children

Our Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 18. If an individual is under the age of 18, they should not use our Services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 18 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 18, we will promptly delete that personal information.

8. Third Party Websites and Services

The Services may contain integrations or links to third party websites or services, including those of our business partners. By interacting with these third parties, you are providing information directly to the third party and not Alia. Please note that Alia is not responsible for the privacy practices of these third parties or any entity that it does not own or control. We encourage you to review the privacy notices and online terms of those third parties to learn more about how they handle your personal information.

9. Changes to Privacy Notice

This privacy notice was published on xxxxxxxxxx

We reserve the right to change this Privacy Notice from time to time in our sole discretion. We will notify you about material changes in the way we treat personal information by adequately informing you via your account, by placing prominent notice on our website, or through other appropriate communication channels. It is your responsibility to review this Privacy Notice periodically. All changes shall be effective from the date of publication unless otherwise provided.

10. Contact Us

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to help@alialearn.com.

11. Region-Specific Disclosures

Additional Disclosures for California Residents (United States)

These additional disclosures for California residents (“CA Disclosures”) supplement the information contained in our Privacy Notice and apply solely to individual residents of the State of California (“consumers” or “you”).

These CA Disclosures provide additional information about how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA”).

Unless otherwise expressly stated, all terms in these CA Disclosures have the same meaning as defined in our Privacy Notice or as otherwise defined in the CCPA.

When we use the term “personal information” in this CA Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

A. Collection and Use of Personal Information

We collect personal information from and about you for a variety of purposes, as described in the How We Collect Your Personal Information and How We Use Your Personal Information sections of the Privacy Notice.

Categories of Personal Information Collected. In the last 12 months, we have collected the following categories of personal information:

Identifiers, such as your first, middle and last name, email address, username, or other similar identifiers;
CA Customer Categories, such as your name, phone number, and postal address;
Commercial Information, such as records of services purchased, obtained or considered;
Internet/Network Information, such as device information, logs and analytics data;
Geolocation Data, such as approximate location data generated based on your IP address or other information;
Professional/Employment Information, such as the business or organization you represent, your title with that business or organization and information relating to your role with the business or organization, job application information and other details contained in your resume;
Inferences about your interests and preferences, generated from your use of our sites; and
Other Personal Information, including information you submit into the feedback form and any communications between you and Alia, as well as information we receive from social networking sites.

We collect this information from the following sources: directly from you, from our business partners and affiliates, from your browser or device when you visit our App or use our Services, or from third parties that you permit to share information with us. Please see the How We Collect Your Personal Information section of the Privacy Notice for more information about the sources of personal information we collect.

B. Disclosure of Personal Information

We share personal information with third parties for business purposes. The categories of third parties to whom we disclose your personal information for a business purpose include: (i) other brands and affiliates in our family of companies; (ii) our service providers and advisors; (iii) analytics providers; (iv) marketing and strategic partners; and (v) social networks.

In the previous 12 months, we have disclosed all of the categories of personal information we collect, explained in the Collection and Use of Personal Information section of these CA Disclosures, to third parties for a business purpose, as described in the How We Share Your Personal Information section of the Privacy Notice.

C. Sale of Personal Information

As further described in the How We Share Your Personal Information section of the Privacy Notice, we may “sell” or “share” your personal information (as those terms are defined by the CCPA) to third parties, subject to your right to opt out of those sales or sharing (see Exercise Your Right to Opt-Out below).

In the last 12 months, we have sold or shared the following categories of personal information for the purposes described in our Privacy Notice, subject to your settings and preferences and your Right to Opt-Out: Identifiers, such as your name and email address, CA Customer Categories, such as your name and phone number, and Commercial Information, such as records of services purchased, obtained or considered.

The categories of third parties to whom we may sell or share the personal information include:

Business and Marketing Partners
Online Advertising Networks and Analytics Providers
Social Networks

We may also disclose personal information to third parties at your direction or upon your request, in connection with a corporate business transaction, or to comply with legal or contractual obligations, as described in our Privacy Notice.

D. Your California Privacy Rights

As a California resident, you may be able to exercise the following rights in relation to the personal information that we have collected about you (subject to certain limitations at law):

The Right to Access/Know

You have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:

The specific pieces of personal information we have collected about you;
The categories of personal information we have collected about you;
The categories of sources of the personal information;
The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;
The categories of personal information we have sold about you (if any), and the categories of third parties to whom the information was sold; and
The business or commercial purposes for collecting or, if applicable, selling the personal information.

The Right to Request Deletion

You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.

The Right to Correction

You have the right to request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes of the processing of your personal information.

The Right to Opt-Out of Sales or Sharing of Personal Information

You have the right to direct us not to “sell” your personal information to third parties for monetary or other valuable consideration, or “share” your personal information to third parties for cross-context behavioral advertising purposes. If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales.

The Right to Limit Use and Disclosure of Personal Information

You have the right to direct us to limit the use of your sensitive personal information to certain purposes, subject to certain exceptions.

The Right to Control Over Automated Decision-Making / Profiling

You have the right to direct us not to use automated decision-making or profiling for certain purposes.

The Right to Non-Retaliation

You have the right not to receive retaliatory or discriminatory treatment for exercising these rights. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.

E. How to Exercise Your California Privacy Rights

Exercise Your Right to Access, Right to Know, Right to Correction, and Right to Deletion

To exercise your Right to Access, Right to Know, Right to Correction, or your Right to Deletion: please contact us at help@alialearn.com.

Before processing your request, we will need to verify your identity and confirm you are a resident of the State of California. In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, phone number, and/or date of last transaction on our Services.

In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.

Exercise Your Right to Opt-Out of Personal Information Sales or Sharing for Targeted Advertising

Unless you have exercised your Right to Opt-Out, we may disclose or “sell” your personal information to third parties for monetary or other valuable consideration, or “share” your personal information to third parties for cross-context behavioral advertising purposes. The third parties to whom we sell or share personal information may use such information for their own purposes in accordance with their own privacy policies.

You do not need to create an account with us to exercise your Right to Opt-Out. However, we may ask you to provide additional personal information so that we can properly identify you to track compliance with your opt-out request. We will only use personal information provided in an opt-out request to review and comply with the request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Do Not Sell My Personal Information

Additionally, as is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third party businesses to collect and disclose your personal information (including preferences, geolocation, commercial information and internet, network and device information) directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information to other businesses for advertising and other purposes. To learn more about how third parties collect information through tracking technologies and what other choices you may have in relation to those activities, please see our Cookie Notice.

To exercise the Right to Opt-Out of the sharing of your personal information for cross-context behavioral advertising purposes (targeted advertising), you may submit a request by emailing help@alialearn.com.

Authorized Agents

In certain circumstances, you may permit an authorized agent to submit requests to exercise your California Privacy Rights on your behalf. The authorized agent must provide a letter signed by you confirming the agent has permission to submit a request on your behalf or must provide sufficient evidence to show that the authorized agent has been lawfully vested with power of attorney.

For security purposes, we may need to verify your identity and confirm directly with you that you have provided the authorized agent permission to submit the request, and it may take additional time to fulfil agent-submitted requests. We may deny a request in the event we are not able to verify the authorized agent’s authority to act on your behalf. Please note that for privacy and security reasons, we will direct future communications to the data subject on whose behalf the request was made.

“Shine the Light” Disclosures

The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. To opt out of this type of sharing, please contact us at help@alialearn.com.

Additional Disclosures for EU Residents

If you are located in the European Economic Area (EEA), the following provisions apply to the personal data we collect from or about you, in addition to the information provided in the rest of this Privacy Policy.

Legal Basis for Processing

We process your personal data only when we have a legal basis to do so under the GDPR. The legal bases include:

Your consent (e.g., for marketing communications).
Performance of a contract (e.g., to provide services or deliver products).
Compliance with a legal obligation (e.g., maintaining records for tax purposes).
Our legitimate interests (e.g., to improve our services or prevent fraud), unless those interests are overridden by your rights and interests.

If you are a resident of the EEA, you have the following rights with respect to your personal data:

Access: You can request a copy of your personal data.
Correction: You can ask us to correct inaccurate or incomplete personal data.
Erasure: You can request that we delete your personal data, subject to legal limitations.
Restriction: You can ask us to restrict processing of your data under certain conditions.
Objection: You can object to our processing of your data when it is based on our legitimate interests.
Data Portability: You can request that your personal data be transferred to you or another controller in a structured, commonly used, and machine-readable format.
Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing before the withdrawal.

To exercise your rights, please contact us at help@alialearn.com. We may require you to verify your identity before fulfilling your request.

For European data protection legislation, please use the following contact details if you wish to contact our Data Protection Officer. Please direct emails to privacy@dotdigital.com, or write to Data Protection Officer, Dotdigital B.V., Mr. Treublaan 7, Amsterdam 1097 DP, Netherlands.

International Data Transfers

If we transfer your personal data outside of the EEA, we will ensure appropriate safeguards are in place to protect your data in accordance with GDPR. These safeguards may include Standard Contractual Clauses approved by the European Commission or reliance on adequacy decisions.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting obligations.

Supervisory Authority

You have the right to lodge a complaint with a data protection authority in your country of residence if you believe our processing of your personal data violates the GDPR.

Appendix 1 – Dotdigital Group Subsidiaries That May Collect Personal Data

Where your data is being collected by any of the following Dotdigital Group subsidiaries, where they are acting as data controller, this will be made clear at the point of collection:

Dotdigital B.V.
Dotdigital, Inc.
Dotdigital APAC Pty Ltd
Dotdigital SA Pty Ltd
Dotdigital SG Pte. Ltd
Dotdigital Japan Limited
Dynmark International Ltd.
Dotdigital Poland Sp. z.o.o.
Fresh Relevance Ltd (a Dotdigital company)
Fresh Relevance Inc. (a Dotdigital company)
Social Snowball Holdings, Inc